Another 39% of respondents say a lack of knowledge about programmatic and mobile ad buying within their company prevents their firm from meeting its mobile advertising goals. Read >>, Is Apple Experimenting With An iWatch? By understanding your audience, optimizing mobile for customer needs and other strategies, marketers can effectively reach more audiences through the mobile channel. "This is a routine diversification of assets and Eric remains completely committed to Google," according to a spokeswoman. Read >>, Google Acts To Raise Mobile Ad Prices (WSJ)Google will require current advertisers using its AdWords online-ad system to pay for ads on some mobile devices, like tablets, for the first time. Home » Blog » 5 Biggest Challenges for the Online Advertising Industry ... MakeMeReach, mobile ads, Undertone. As for Apple, well, maybe I won’t flog its recent woes, but others sure are. Keeping up with mobile advertising is a challenge in itself as the landscape is evolving and progressing so rapidly. (The New York Times)Apple is experimenting with wristwatch-like devices made of curved glass, according to people familiar with the company’s explorations. The fact that BlackBerry saw fit to glam up its image with her speaks volumes. Read >>, Open Road Films Taking To Mobile Advertising For Ticket Sales (Mobile Commerce Daily)Open Road Films is taking to mobile advertising to spread the word about its upcoming film Side Effects, while also cementing pre-sale ticket sales. What Are The Biggest Challenges Of Advertising On The Small Screen? The report was based on data from a survey of 250 global marketers responsible for mobile ad buying at brands and agencies. Later they find out, that there are significant limitations on where the ad can run. Mobile Insights is a daily newsletter from BI Intelligence delivered first thing every morning exclusively to BI Intelligence subscribers. Check out our featured articles: BlackBerry is scrappy enough to hold on to a core portion of its core user group—businesses—and then build from that base, especially with the rollout of BB 10. Such a watch would operate on Apple’s iOS platform, two people said, and stand apart from competitors based on the company’s understanding of how such glass can curve around the human body. Some 40% of respondents say a lack of visibility into the data used to define audience targeting is a top challenge that prevents their firm from meeting its mobile advertising goals. Read >>, Home Depot Picks Apple Over BlackBerry, But It May Regret It (Forbes)Home Depot has decided to supply its corporate staff with Apple’s iPhone 4S, ditching the some 10,000 BlackBerry smartphones its executives have used to date. A leading-edge research firm focused on digital transformation. Mobile has become mainstream, as the report authors put it - mobile is no longer an experiment, it's a part of the core marketing strategy, but challenges around UX, monetization and content marketing most certainly don't go away. ... As a result of this deeply personal reliance, consumers are hyper-sensitive to advertising on mobile because it can feel much more intrusive or annoying than in other avenues. Read >>. Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. Wondering if now’s a good time In an old timey brick and mortar store, a shopkeep could interact … Marketing Strategy Master Class launches December 1. In a new report from BI Intelligence, we examine how second screen apps, social networks, and mobile sites will ultimately succeed in drawing significant audiences, analyze how they will begin to see some advertising dollars, look at who second screen audiences are, explore the second screen opportunity from the broadcaster angle, and detail the opportunity represented by audience analytics and second screen commerce. Part of the reason … Read >>, The 'Second Screen' Industry Is Set To Explode (BI Intelligence)Watching television while also using a smartphone or tablet is one of the most popular leisure activities of the mobile era. Measurement industry challenges such as the public claims on comScore regarding inaccuracy or limited data, have not been reassuring advertisers or publishers either in their quest for more aggressive growth. Having lead mobile at two of the world’s largest traditional creative agencies, I have seen it all. Smart marketers need to be thinking of ways to leverage mobile for more than incremental ticket sales. since. Marketers say their biggest challenges with mobile advertising are opaque data and a lack of internal knowledge about the tactic, according to recent research from AppsFlyer and Forrester. All AdWords advertisers will be "upgraded" to "enhanced campaigns" by mid-2013. Read >>, Google Chairman Plans To Sell Off His Stock (Bloomberg)Google Chairman Eric Schmidt is adopting a plan to sell as many as 3.2 million shares of GOOG. It could well be that BlackBerry will look back at Home Depot’s decision as its turning point. Just over one-third (34%) of marketers estimate that more than 40% of their mobile ad budget is subject to fraud for both in-app and mobile Web advertising. Read >>. The industry is still in its infancy and many will explore the capabilities of these ads to determine how they can effectively reach their audience. Brands are expected to increase their digital ad spend this year. Here are nine surprising reasons apps get rejected by the App Store that you should consider before you submit your next app: If your app does get rejected, don’t panic. Don't miss out on the latest marketing tips and techniques, delivered right to your inbox.Subscribe today ... it's free! Read >>, Want to learn more about the mobile industry? Marketers say their biggest challenges with mobile advertising are opaque data and a lack of internal knowledge about the tactic, according to recent research from AppsFlyer and Forrester. Martin Jordan, marketing director, Equator: The main problem for mobile advertising right now is in its point of evolution. Investors would most likely embrace an iWatch, with some already saying that wearable computing could replace the smartphone over the next decade. Mobile accounted for more than half of digital ad spending in 2015, and marketers continue to see increased value in mobile advertising. Apple And Google Lead Webkit Development (Bitergia via TechCrunch)Apple and Google still represent the bulk of reviewed commits contributing to the ongoing development of WebKit, the open source Web browser engine that powers Safari and Chrome. Formats such as mobile display ads are experiencing steady uptake, but the real growth areas are rich media and video which are seeing rapid adoption rates. Under Google's change, dubbed "enhanced campaigns," the company also said it will require advertisers to pay for ads on tablets even if they just want to reach personal computer users. Read >>. About the research: The report was based on data from a survey of 250 global marketers responsible for mobile ad buying at brands and agencies. Increasing Costs. The banner ads are running inside the Pandora iPhone application. The move is an attempt by Google to boost the prices that advertisers currently pay for mobile device ads. - Mobile Trends for 2020
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